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Contact
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the show | Exhibit
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| n°22 - August 2005 |
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Franchising, driving forward
our commerce
 Commerce is the main engine for the creation of
businesses and for the last two years it has enjoyed spectacular
growth.
For those who launch themselves into this adventure the
commercial franchise option is a very popular solution. The reason
for this is quite simple: it offers the combination of an
independent legal entity, entrepreneurial freedom, the benefits of
"concept" and the logistical support of a network. In short,
franchising enables large numbers of new shopkeepers to take their
first steps with confidence.
The figures demonstrate this
success. Today there are nearly 35,000 franchised outlets (almost
the same number as the number of towns in France) and they turnover
more than Euro 34 billion. The formula has grown constantly for the
last thirty years and year after year confirms its resilience in
difficult economic times. Franchising is a launch pad for businesses
and for job creation, what's more, French franchising is a major
export success.
It also offers the consumer significant
benefits, combining the proximity of a small shop with the
techniques of a large-scale operation. A franchise chain is often a
guarantee of quality, whilst the independence and local connections
of the shopkeeper ensure it is well integrated into the life of its
area.
However, commerce is much more than just commerce!
Shopkeepers do not just provide a service, they bring life,
colour and social interactions to our towns and create a feeling of
vitality. This is why I am so keen on diversity and a commercial
mixture in every French town.
This is also why I do my utmost to
ensure that those who wish to set up in business can do so under the
best possible conditions and with the best chances of success.
Renaud Dutreil,
Minister for SMEs, Commerce,
Crafts, the Professions and Consumption
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Franchise Expo Paris 2005 confirmed strong
growth in French franchising. |
 The 24th Franchise Expo Paris
demonstrated the increasing interest of professionals in a
strongly expanding market. In just four days nearly 29,000
visitors were drawn in by the 400 exhibitors. This event has
established itself not just as an outstanding tool for growth
but also as a springboard...
>
Read more
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A solution show and a different kind of
banker |
What kind of commerce has the wind in
its sails? Société Générale, the bank that has been the
partner of Franchise Expo Paris since 1997, answers
"Franchising, of course".
More and more retailers
are turning towards franchise because it meets specific
requirements: a name that acts as a...
>
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Païou turns its mill, combining tradition
and modernity |
 Moulin de Païou has chosen the
effective formula of tradition allied to modernity. This new
concept makes the franchise one of the upmarket leaders in the
bakery market. The return to authenticity encourages the sense
of smell to dream and stimulates the taste buds of consumers
with the flavour...
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Eden Shoes are made for walking |
 "Franchise Expo Paris is a
real catalyst for a franchise that is seeking to forge a new
relationship between franchisor and franchisee. We regard the
show as a key communication support to achieve our expansion
in targeted and high quality way", explains Vanessa
Medioni, communication...
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Lizarran: a little corner of Spain on the
world stage |
 Lizarran, the popular tapas bar
concept offers "lovers of Spain" and its culture an enjoyable
and sociable opportunity to enjoy it over typical dishes and
drinks. Delfi Torns, the chain's international development
manager, describes Lizarran as "Fast Good". "The rapid
service and quality of...
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On 19th September, the F.F.F. will be
holding the 2nd Franchisors-Franchisees Symposium on the theme
of: franchising, the benefits of organized dialogue |
 Dialogue does not order: it
stimulates, it organizes, it animates... This is the leitmotif
of the symposium that the F.F.F. will be holding at the French
Foreign Trade Centre in Paris. Discussions and round tables
will highlight the fundamental values of dialogue, which
guarantee harmonious...
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