Testimony : Michel Mateu, CEO Groupe Hexis
“The Hexis group had been interested in the Middle East area for a few years, and we had even forged a bond with a local distributor in the Emirates. Unfortunately, this partnership was not fruitful and so we deemed necessary to reconsider our strategy to approach this market (very competitive in our sector). This is why, at the beginning of the year, I asked the French Business Council to help us study and explore the market. The FBC asked me to explain my needs and the profile wanted for a partner more precisely, via a brief that was then used as the basis for the work of the Business Development Executive who was to work on our case. The FBC team showed a real autonomy for the preparation of the mission, especially in selecting the companies to be targeted.
I also want to highlight the great availability and the high quality of the support provided by the FBC during our intense 3-day mission filled with BtoB meetings.
Thanks to this mission carried out in March, the Hexis group registered its first orders via a new partner in May! »
Settled in Frontignan, Hérault (France), HEXIS is the only French manufacturer of adhesive films for visual communication. www.hexis.fr