French Company’s Contribution to UAE infrastructure: SWITCH MADE Delivers Energy-efficient Façade Lighting for World’s Largest Mall

Underlines the growing role of French expertise in international projects and builds on President Macron’s call for international entrepreneurship by French companies

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Dubai, UAE; February 4th, 2018: Highlighting the growing role of French companies in driving international entrepreneurship in response to President Emmanuel Macron’s call, SWITCH MADE, a world leader in providing efficient, innovative and stylish lighting solutions, is partnering in ambitious infrastructure projects in the UAE.

Emphasizing the cutting-edge technology that French companies bring and the growing influence of pioneering industry leaders from France in the UAE market, SWITCH MADE has now accomplished a significant project of providing energy-efficient façade lighting solutions for the world’s largest mall in Dubai.

SWITCH MADE had undertaken the value engineering for the new façade lighting, developing a custom solution for The Dubai Mall, to give it a youthful and modern visual identity. The retrofit lighting solutions by SWITCH MADE will enable the mall to achieve an annual decrease in energy consumption for façade lighting by 40 to 50 per cent.

The new lighting has also increased the lighting quality of the mall dramatically with greater uniformity, illuminance and colour rendering efficiency in addition to enhancing the visitor experience by improving the perception of space.

Jeremy Loisel, CEO of SWITCH MADE, said: “As a French company, we are committed to the vision of the government to enhance our international outreach. Building on the strong bilateral relations between France and the UAE, we see significant opportunity to partner in major infrastructure projects in the country This is highlighted by the completion of the new energy-efficient façade lighting solution at Dubai Mall. We managed the project end-to-end, from design to value engineering, installation and support on-site, highlighting our integrated approach to project delivery.”

SWITCH MADE provided the full package of lighting solutions including LED modules, projectors and cove linear lights to meet the design goal of creating peaceful, aesthetic ambient lighting. Close to 52,000 LED luminaires were installed creating a dynamic façade that spans across 10 kilometres.

In addition to Louvre Abu Dhabi, there are other flagship projects fostered through closer cooperation such as the Paris-Sorbonne University Abu Dhabi, the only French-language University in the Gulf while total trade between the two countries was estimated at US$5.6 billion in 2016.

“Our approach is not about simply being an LED lighting provider but to assure a full-lighting service that will enhance the operational efficiency of our clients in the UAE, and achieve remarkable quality,” said Jeremy Loisel.

The UAE is France’s second-largest trading partner in the Gulf, and while the UAE is the second largest Gulf investor in France, France is the fourth-largest foreign investor in the UAE and has over 600 French subsidiaries in the country.

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About Switch Made:

SWITCH MADE is a French manufacturer of LED light fittings, offering a wide range of LED lighting solutions and services adapted to customer needs.

Its strong partnerships all over the world, reflects its know-how and underlines its target of maintaining its position among the biggest leaders of the lighting market. SWITCH MADE reinvents and designs the future of LED lighting with unique, innovative and stylish concepts.

SWITCH MADE offers one of the widest range of LED lighting products in the market, covering all types of applications. It delivers global service to customers from lighting design and calculations to technical advice, delivery and assistance for installation & manufactures 100% innovative products with a competitive price positioning.

Its team of experts can assist on any LED lighting project, from technical and economic surveys to selecting the right product, through to installation.

For more information, please contact:

Magali DARCISSAC 
mserol@switch-made.com

+971 55 254 0368 
www.switch-made.com

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