GlamBox Exit: Middle East eCommerce Company Acquired by KSA Consortium

GlamBox Middle East, the region’s leading beauty subscription e-commerce company, announced on Nov. 20, 2017 that the company has been acquired by a Saudi Arabia-based consortium of investors.

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The Dubai-based startup which was launched in 2012 by co-founders and angel investors Shant Oknayan, Fares Akkad, Christos Mastoras and Marc Ghobriel had previously raised over $4m in venture capital funding from regional investors including STC Ventures, MBC Ventures, R&R Ventures and KSA strategic investors.

Working closely with the GlamBox team, the co-founders led the company from an initial idea and a small startup in Dubai, to now the leading online beauty subscription service in the Middle East. In the past 5 years, GlamBox developed partnerships with 200+ leading international beauty brands, an e-commerce platform and operations in the UAE and KSA supported by an extensive payments, logistics and fulfillment network in the region, and built a large subscriber base of loyal customers. In the process, GlamBox established a strong brand in the market and was selected as a Top MENA Startup by Forbes Magazine in 2015, 2016 and 2017 amongst other awards.

The CEO of GlamBox, Matthieu Guinard, stated “We are excited about GlamBox’s next phase of growth and regional expansion. The KSA consortium which has acquired GlamBox brings a wealth of knowledge and experience, particularly in Saudi Arabia, the region’s largest beauty market”. Guinard, who joined GlamBox as CEO in 2016, launched a series of new initiatives – including a men’s grooming subscription service and a GlamBox app, while enriching the core offering for female subscribers with top brands and new emerging products - and grew the company’s subscriber base five-fold in the last year.

The Saudi consortium which has acquired GlamBox has diversified interests in media, retail and hospitality and aims to drive the company’s next phase of growth in Saudi Arabia, the GCC, and beyond. The sellers were advised on the transaction by Apostolos Binomakis of Iliad Partners as an independent advisor, with the shareholders including the founders, STC Ventures, MBC Ventures and R&R Ventures selling their stake to the new owners.

Looking to the future, the GlamBox CEO added, “We will continue to delight our customers and bringing them the best of the beauty world to their doorstep, while exploring expansion into new markets and verticals”.










About Glambox.Me:

Glambox Middle East was established in January 2012 to help women discover the latest and greatest in makeup, skincare, hair care, and fragrances. For a nominal fee, subscribers receive a gorgeous box with 4-5 beauty minis each month – delivered right to their doorsteps. It’s a great way to keep up to date on seasonal trends and experience new products you normally wouldn’t have the chance to try. For more information please visit (United Arab Emirates) and (Saudi Arabia) and follow GlamBox.Me on Facebook (, YouTube ( and Instagram (@GlamBoxME, @GlamBoxSA & @GlamBoxForHim).

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