The Varilux X series brings the best technology to modern generation of presbyopes who want lenses to match their everyday lifestyle needs
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Today’s Gen-X has different vision habits. This is especially true in today’s digital-focused life where they are constantly shifting their near-vision view between smartphone, laptop, tablets, hard copy print materials and sometimes even with the television screen. The only thing holding them back from their active lifestyle is weakening sight.
The Gen-X that we have today are multi-taskers who lead fast-paced lives and want to live a full life that is not hindered by the quality of their vision. With this in mind, Essilor Middle East has launched its latest innovation, Varilux® X seriesTM, a new premium progressive lens designed to reinvent near vision and deliver extended near vision within arm’s reach.
With Varilux® X seriesTM progressive lens, presbyopes can now swap between screens comfortably and seamlessly capture every detail within arm’s reach with high precision, extending their sharp vision by 100%, in width and length. They will enjoy outstanding sharpness, continuous vision, and fluidity from near to far, without having to adjust their arms or heads to see sharp at close and beyond.
The evolution of near vision distances
The Varilux® X seriesTM is developed by using Xtend™, a new revolutionary technology. With focused efforts on vision at arm’s length, this technology provides an impressive 75% match with wearers’ visual needs. A significant improvement of 59% on average compared to other premium progressive lens. This pioneer approach addresses the main limit of other progressive lenses – the need to adjust their heads or arms to have clear and sharp multiple near distances views.
Furthermore, Varilux® X series’TM customers can opt for further personalisation via Near Vision Behaviour (NVB), a new in-store personalisation tool to get patient’s measurements. NVB is a new and simple measure that takes into account a wearer’s behaviour and posture while replicating a key and familiar activity at near, so that their own vision area is positioned and shaped where and how they need it. This new first level of personalisation will provide reliable and robust measurements of the wearer’s near vision.
“With its breakthrough new technology, today’s presbyopes can have a clearer near vision and we want them to see all the things in life worth seeing through the best lens – the Varilux® X seriesTM. We want to encourage presbyopes that their age and vision does not need to hinder them from living their lifestyle.
Varilux® X seriesTM is available at major optical shops throughout the United Arab Emirates. For more information on Varilux® and the latest Varilux® X seriesTM, visit Essilor Middle East’s official site, ae.essilor.me.
The world's leading ophthalmic optics company, Essilor designs, manufactures and markets a wide range of lenses to improve and protect eyesight. Its mission is to improve lives by improving sight. To support this mission, Essilor allocates more than €200 million to research and innovation every year, in a commitment to continuously bring new, more effective products to market. Its flagship brands are Varilux®, Crizal®, Transitions®, Eyezen™, Xperio®, Foster Grant®, Bolon™ and Costa®. It also develops and markets equipment, instruments and services for eye care professionals.
Essilor reported consolidated revenue of more than €7.1 billion in 2016 and employs 64,000 people worldwide. It markets its products in more than 100 countries and has 32 plants, 523 prescription laboratories and edging facilities, as well as five research and development centres around the world. For more information, please visit ae.essilor.me.
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