2018-19RS020 - Brand Manager

Our client specialized in the perfume and cosmetic industry is looking for its new Brand Manager.

Mission

Play the role of brand representation

  • Production of brand newsletter on quarterly basis
  • Ensure as much as possible that the brand guidelines are respected

Manage product portfolio to contribute to brands development: 

  • Development of specific catalogues for the brands depending on the type of merchandising
  • Launch of the novelties with major launch / soft launch according to the potential of the product
  • Development of specific animations according to the brand specificities

Implement new product launches

  • Create / update order form
  • Communication to the area sales manager the main information related to the launch (price, presentation)
  • Development of specific podiums / merchandising displays to support the launches

Implement promotions and ensure implementation of trade marketing plan

  • Animation of the POS during the launches with in store podium, mall podium, visuals

Create and adapt planograms

  • Development of specific planogram according to the locations and the references available
  • Update of the planogram with the new launches

Initiate & Organize Customers and Press Events

  • Organization of press events and VIP events

Develop/ Create Brand displays (Counter/ Back wall…) based on brand merchandising guidelines

  • Design personalized displays in accordance with brand guidelines
  • Follow up on production for quality control and respect of technical plans
  • Ensure good installation and proper merchandising of new units

Interact effectively with other departments (sales, logistics,) to support marketing objectives

  • Work closely with the sales department (daily basis + monthly meeting) regarding all the marketing aspects
  • Development of specific marketing plans for all the countries

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