2020-21RS66 - Marketing Projects Manager

Our client, a famous local Company who is leader in his sector, is hiring its new Marketing Projects Manager, he/she will be based in Dubai and will be attached to the Marketing Department and will work directly with the Head of Marketing.

Responsibilities & Mission:

  1. NEW CATEGORIES DEVELOPMENT:
    Play the lead role in planning, executing, monitoring, controlling, and launching the projects.

IDEA GENERATION PHASE

  • Determine and define project scope and objectives
  • Study Market Size by country & by channel
  • Prepare Market trend for Past & Next 5 years

MARKET ASSESMENT PHASE

  • Study Market segmentation (quality, price, packaging, sub-category…)
  • Study Competition strength & weaknesses
  • Identify Opportunities / Targetting / Positioning / USP

DEVELOPMENT PHASE

  • Prepare Recipe brief & development
  • Organize Consumer panel & revision

LAUNCHING PHASE

  • Develop ATL & BTL calendar
  • Develop POSM for the new product.

POST LAUNCHING PHASE

  • Plan adjustment / Sales Vs Forecast / Qualitative Feedback
  • Handover the project to the category manager
  1. NEW CHANNELS DEVELOPMENT:
    A - RETAIL DEVELOPMENT (BOUTIQUE)

GENERAL

  • Study Market size by country (UAE , KSA & GCC)
  • Develop 5 year’s route to market plan + Mall Assessment
  • Study Competition presence, Portfolio, Packaging, Etc...

PRODUCT & PACKAGING DEVELOPMENT

  • Work with R&D Team for product & category development
  • Work with a Marketing agencies for packaging Development
  • Develop the Price Structure and Index.

COMMUNICATION

  • Develop a Social media plan (Website, IG & FB)
  • Develop a Branding content for Social Media Posts

CORPORATE DEVELOPMENT

  • Develop corporate route to Market plan.
  • Develop a discount system for corporate sales


E-COMMERCE DEVELOPMENT

  • Develop an E-commerce plan which includes marketplace/tie-ups and work with agency to prepare a product visual Shooting for Loose and Gifting range

          B - DIRECT E-COMMERCE PLATFORMS (B2C).
Leading the development of UAE B2C platform in 2021+ KSA roll-out in 2022. Set-up the Marketing plan set-up to achieve platform objectives (traffic, conversion, and basket).
Supervise day-to-day KPIs to deliver top line, bottom line & customer satisfaction.

STRATEGY & POSITIONING

  • Update market size & segmentation by sub-channels & categories
  • Assess competitors’ portfolio & positioning by category & territory (product, packaging, price)

ANIMATION

  • Drive traffic: SEO, banners, social media, influencers, email, content/blog, PR.
  • Increase conversion: fast page loading, pop-up/banner, intuitive search field, reviews...

INNOVATION
Promote new products already developed for other channels

FORECASTING
Review full year & monthly forecast with demand planning (products & packaging)

TECHNICAL
Request regular maintenance on the platforms to avoid bugs / crash

PERFORMANCE
Monthly KPI dashboard & analysis (visitors, conversion, acquisition, add to cart, bounce, abandon, organic search, transactions, average basket, campaign ROI, satisfaction...)

QUALIFICATIONS and EXPERIENCE
– Masters in Marketing (Regular course) from a reputed university in abroad.
– Minimum 2-3 years’ experience in similar position with MNCs.
– Exposure to FMCG, Food Service, Retail Shops & E-Commerce channels.
– UAE & KSA experience / market knowledge
– Computer: perfect knowledge of Windows & MS office + ERP (MS 365)
– Understand SEO & PPC tactics
– Knows successful visual & written content strategies
– Experience in platform development
– Project management & planning
– Organizational skills

UAE DRIVING LICENSE AND OWN CAR:
– Essential / highly recommended


Interested candidates, please apply online. Only shortlisted candidates will be notified.

APPLY

In case your profile matches the offer, we will contact you as soon as possible. If you do not receive feedback from us within two weeks, please consider that your application has not been selected for this offer.

Please note that we only consider candidates who are already in the United Arab Emirates.


 

Articles sur le même thème

Aucune actualité disponible.

Evénements sur le même thème

Free

Evènements  • …

The Fridge Dubai

Synergy Club

Le "Club SYNERGY by FBC" rassemble des entrepreneurs et des représentants de petites et moyennes entreprises présentes à Dubaï et aux Emirats du Nord.

Partager cette page Partager sur FacebookPartager sur TwitterPartager sur Linkedin
Fermer

Nous devenons CCI FRANCE UAE