2020-21RS75 - Marketing Manager

Our client a leader in UAE specialized in the retail sector, is looking for its new Marketing Manager, he/she will be based in Dubai.

OBJECTIVES:

Mission: Manage range & categories.
Achieve overall category performances vs budget (value, volume & margin)
Analyze performances to boost short term growth
Maintain innovation/renovation pipeline to secure mid to long term growth
Reinforce (or reach) leadership position by staying ahead of competition

Responsibilities
Category segmentation & positioning
1/ Estimate market size & segmentation by sub-category & packaging
2/ Assess competitors portfolio & positioning by category & territory (product, packaging, price)
3/ Recommend most relevant & efficient positioning by category & territory

Category performance
1/ Monthly category KPI, analysis & recommendations (value, volume, margin and market share)
2/ Highlight top & low performances to trade marketing & sales teams (category, sub-category, product group, top 10, top 50%, top 80%, packaging, promotion, channel, territory, chain...)
3/ Compare Category performance with trade marketing reports to identify business opportunities (numerical & value distribution, linear share, share of gondola, share of leaflet...)

Channel animation
1/ Propose range & planogram per channel & sub-channel
2/ Build BTL plan with trade marketing team to reach sales target, maximize range awareness and recruit new shoppers/consumers (promo mechanics & sampling)
3/ Support trade marketing team in the development of store communication tools and POSM
4/ Inform communication team about BTL plan & product USP to maximize sales performance

Range Management & Innovation
1/ Lead category innovation, renovation & extension (market potential, brief, USP, retro plan, business plan, specifications, costing, packaging design, launch plan, activation tracker)
2/ Identify product, packaging & price opportunities with operation team
3/ Develop exit strategy for unsuccessful products (value/volume/margin)

Forecasting
1/ Verify consolidated category forecast vs budget & volume trends (regular & promo)
2/ Propose forecast for new product launch & range improvements
3/ Monitor sales vs forecast for new product launch & range improvements

Market Knowledge
1/ Perform monthly market visit to stay aware of competition activities, launch, packaging & POSM
2/ Stay updated on last industry trends & customer insights to drive category’s future (product trends, packaging trends, shopping habits...)
3/ Understand specific customer requirements and propose rapid & efficient solutions

PROFILE:

Qualifications:

  • Master Degree in Marketing
  • Proven experience: 2/3 years
  • Bilingual English and French, Arabic is a plus
  • Category Management
  • Analytical skills
  • Presentation skills (written & spoken)
  • Project management
  • IT/Computer: MS OFFICE, Microsoft 365, Power BI, Catman software

Interested candidates, please apply online. Only shortlisted candidates will be notified.

APPLY

In case your profile matches the offer, we will contact you as soon as possible. If you do not receive feedback from us within two weeks, please consider that your application has not been selected for this offer.

Please note that we only consider candidates who are already in the United Arab Emirates.


 

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