ESA Business School Conference - 23rd June: How to Become a Growth & Value Champion in the Digital Age?

You need more than digital technologies to actually transform your business and unleash the full potential of your market, by Alexandre GEORGE

Digital transformation has been the buzzword over the last decade. But you need more than digital technologies to actually transform your business and unleash the full potential of your market.

Now is the time to reach a new step: digital maturity.

With case studies and best-in-class examples, we will see how the champions of digital maturity manage to combine business vision with technology, sense of purpose with data, leadership with cultural change.

We will find out how digital maturity significantly improves competitive advantage along multiple performance indicators, such as user experience, time to market, cost efficiency, innovation, and customer satisfaction. 


Alexandre GEORGE is a Digital Marketing Expert, Senior International Consultant with a 25-year experience in marketing, communication, and digital transformation.

He is also Advisor for companies such as: Total, Airbus Group, BNP-Paribas, Michelin, General Electric, HP, Thales, Merck, Google…

Alexandre GEORGE is professor at ESA Business School, Beirut and ESCP Europe, Paris Campus.


Important information:

- The conference will be followed by a cocktail

- Date: Sunday 23rd of June, 7pm

- Location: Habtoor Palace, LXR Hotels & Resorts, Al Habtoor City, Sheikh Zayed Road - Dubai

- Register before May 31st: jabbour.n(@)

Articles sur le même thème


Exclusive seminar on cryptocurrency

Dubai Silicon Oasis and the French Business Council Dubai & Northern Emirates, cordially invite you to attend an exclusive seminar on cryptocurrency...

Alimentation & Restauration

Bagatelle's Upcoming Events

Bistrot Bagatelle, the upscale international French restaurant concept, is located at the Fairmont Hotel Dubai on Sheik Zayed Road. The bistrot...

Evénements sur le même thème


Roads and Transport Authority - RTA Headquarters  •  Dubai

Business Engagement Summit 2020

Roads and Transport Authority et le French Business Council ont le plaisir d’organiser la troisième édition du Sommet UAE-France sur les solutions de...

Partager cette page Partager sur FacebookPartager sur TwitterPartager sur Linkedin