ESA Business School Conference - 23rd June: How to Become a Growth & Value Champion in the Digital Age?

You need more than digital technologies to actually transform your business and unleash the full potential of your market, by Alexandre GEORGE

Digital transformation has been the buzzword over the last decade. But you need more than digital technologies to actually transform your business and unleash the full potential of your market.

Now is the time to reach a new step: digital maturity.

With case studies and best-in-class examples, we will see how the champions of digital maturity manage to combine business vision with technology, sense of purpose with data, leadership with cultural change.

We will find out how digital maturity significantly improves competitive advantage along multiple performance indicators, such as user experience, time to market, cost efficiency, innovation, and customer satisfaction. 


Alexandre GEORGE is a Digital Marketing Expert, Senior International Consultant with a 25-year experience in marketing, communication, and digital transformation.

He is also Advisor for companies such as: Total, Airbus Group, BNP-Paribas, Michelin, General Electric, HP, Thales, Merck, Google…

Alexandre GEORGE is professor at ESA Business School, Beirut and ESCP Europe, Paris Campus.


Important information:

- The conference will be followed by a cocktail

- Date: Sunday 23rd of June, 7pm

- Location: Habtoor Palace, LXR Hotels & Resorts, Al Habtoor City, Sheikh Zayed Road - Dubai

- Register before May 31st: jabbour.n(@)

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