MarCom Working Group (Marketing & Communication)

The MarCom working group is a great opportunity for Marketing and Communication managers to exchange and discuss on common topics and to have access to business information related to their daily responsibilities.

It is the perfect opportunity for you to discuss communication and marketing issues and expand your network.

Do you want to share your experience and best-practice on Marketing and Communication topics, information tools and trends, and discuss with other professionals in your field? This working group is perfect for you.

Latest activities of the MarCom Working Group

Programmatic Advertising: enhance your targeting and reduce the budget of your digital advertising campaigns. 

Speaker

  • Yves-Michel GABAY - Gamned!

History, overview and current challenges of news organizations. 

Speaker

  • Patrick Baz - AFP Services

Digital ads: is there light at the end of the tunnel?

Speaker

  • Julien CAVAILLES - BUZZEFF.TV

Digital Maturity and Social Media. Where is your company? How can you enhance your digital strategy?

Speaker

  • Guillaume LARRONDE et Victor MADUENO - Your Social Agency 

Search Engine Optimisation (SEO) - Introduction, benefits and multichannel integration

Speaker

  • James GAUBERT - Bruce Clay Middle East

Resreved to FBC members working in Marketing / Communication positions - Consultants and Agencies are not allowed. 

Free entrance, included in FBC membership

Work language : french and english

In charge of the MarCom Working Group: 

Claire-Anne RUSSELLE

claireanne.russelle(@)fbcdubai.com 

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