Evènements  •  Rencontre & Echange

MarCom by FBC | Social selling and B2B Marketing on Linkedin: Why it matters, How to support sales, What results?

Langue : English

Tarif :
Free entrance, included in FBC membership.
Reserved to FBC members working in Marketing / Communication positions - Consultants and Agencies are not allowed.

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The MarCom working group is a great opportunity for Marketing and Communication managers to exchange and discuss on common topics and to have access to business information related to their daily responsibilities.

For this session, organised in collaboration with ExtraMile, our speakers will deal with

Social selling and B2B Marketing on Linkedin

Why it matters, How to support sales, What results?

with

Guillaume LARRONDE, Founder of ExtraMile


AGENDA

  • A marketing perspective on Social selling
    • Why it matters, how it works, for what results.
  • Content marketing Vs Social Selling: How can Marketing be the engine of the social selling machine.
    • Differences between Content Marketing & Social Selling.
    • Buyer’s persona.
    • Buyers journey and content WHY, HOW & WHO.
    • Posting best practices.
  • Best practices to boost the sales team's contribution, distribution and to measure
    • Turning employees as brand ambassadors and advocates
    • Involving sales team during content creation
    • Organizing content for the sales team 
    • Educating sales team on 1:1 or 1:many engagement
    • Measuring
  • Latest LinkedIn advanced tactics (paid & organic)
    • Employee branding
    • Employee activity best practices
    • Linkedin pages (Life page, Showcase page, Product page)
    • Organic content (slides, videos, tips)
    • Sponsored content (Ads, Lead Gen, InMails)
    • Advanced: ABM, Pixel, Retargeting, Audiences
    • Tools for Social Selling
    • Tools for Employee advocacy
  • Q&A and interactive demos and examples on Linkedin

The FBC MarCom Working Group is reserved to FBC members working in Marketing / Communication positions

Consultants and Agencies are not allowed. 
Free entrance, included in FBC membership.

To know more about our MarCom Working Group, click here.

 

Programme

21 avril 2021
08:30 - 08:45 Networking/Tour de table des participants
08:45 - 10:00 Presentation
• A marketing perspective on Social selling- Why it matters, How it works, What results?
• Content marketing Vs Social Selling: How can Marketing be the engine of the social selling machine.
• Best practices to boost the sales team's contribution, distribution and measure
• Latest LinkedIn advanced tactics (paid & organic)
10:00 - 10:30 Q&A Session and networking

en collaboration avec

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