Christophe PENNESenior Vice President Merchandise & Marketing - Rubaiyat Fashion Group

Christophe Penne is a 46 years old French national with Italian origins that first started his career as a Professional Volleyball player in France. At the age of 24 years old he decided to move permanently to London where he kept playing in the Premier League. Conscious of a necessary reconversion Christophe started a career in parallel in retail learning his skills at Levi’s and later at Harrods where he learnt most of his trade and developed a passion for fashion.

Later while in charge of the Menswear at House of Fraser (UK), an opportunity arise to join Rubaiyat Luxury Fashion group in Saudi Arabia.

Christophe embraced the opportunity and the challenge to reposition and develop the company retail strategy. His role focused on building an advanced and stronger brand portfolio and securing major franchise agreements such as the leading Kering brands as well as designing and developing successful multi-brands concept stores and department stores.

After 15 years of loyal service and success at Rubaiyat, he is now actively reshaping the retail format that Rubaiyat will need to adopt in order to maximize all the opportunities that present the “New” Saudi Arabian local market and gear up for a global digital expansion.


Grand Millennium Business Bay  •  Dubai

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UAE-France Express