MasterClass: From Marketing & Communications to Design Strategy

Discover how Design Management has become a strategic tool for business growth.

In the age of Digital and with the massive transformation it creates, Strategic Design has become a competitive capability while Design Thinking is adopted by businesses willing to innovate in a meaningful and sustainable way.  

During this presentation-workshop, Hervé will demonstrate how Design Management has become a strategic tool for business growth based on his Design Manager experience at Procter & Gamble.

Hervé will also highlight how Strategic Design helps organizations change and adapt, while Integrating, Differentiating, Transforming and Delivering profitable and sustainable business.

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