Evènements  •  Meeting & Exchange

MasterClass: From Marketing & Communications to Design Strategy

Deadline for registration:
Sunday 23 May 2021 - 12:00 Pm

Free for FBC Members
AED 110 (VAT incl.) for non-members

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Discover how Design Management has become a strategic tool for business growth.


In the age of Digital and with the massive transformation it creates, Strategic Design has become a competitive capability while Design Thinking is adopted by businesses willing to innovate in a meaningful and sustainable way.  

During this presentation-workshop, Hervé will demonstrate how Design Management has become a strategic tool for business growth based on his Design Manager experience at Procter & Gamble.

Hervé will also highlight how Strategic Design helps organizations change and adapt, while Integrating, Differentiating, Transforming and Delivering profitable and sustainable business.



Tuesday 25 May 2021
08:00 - 08:30 Networking
08:30 - 09:30 Presentation
09:30 - 10:30 Workshop

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