2024RS04 - Digital Marketing & Communication Executive

21 February 2024

CCI France UAE is looking for a Digital Marketing & Communication Executive for its Communication & Marketing department.

OVERALL PURPOSE OF THE ROLE

Assist in the creation of relevant and engaging digital content for publishing onto emailing and social media channels
Analyze digital marketing analytics reports and share insights with the team to develop optimization plans on social media and emailing channels
Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights
Coordinate and gather data on sales customer behaviour to identify and define audiences
Conduct market research and analysis to evaluate trends, brand awareness and competition 
Conduct research and analysing data to identify and define audiences
Develop traffic by optimising all digital channels

DIGITAL MARKETING

Emailing

Participation in the planning of the editorial calendar,
Ideate, build, and send all emailing campaigns,
Monitor, analyze, and report the effectiveness of email marketing campaigns, and make recommendations.
Regular benchmarks
Participate to the implementation of marketing automation strategy
Enhance campaigns effectiveness by using AB testing strategies

Social Media

Promote CCI France UAE’s services on various social media channels,
Assist in the development of the editorial calendar.
Craft social media marketing campaign by creating the content idea, and implementation schedules.
Optimize company pages with each social media platform to increase the company’s social content visibility.
Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap.
Monitor, analyze and report KPIs and make recommendations
Regular benchmarks

Website

Post members’ news, offers and content on website
Regular benchmarks
Responsible of publishing content provided by team, members, partners and sponsors.
Publish events on website

Content

Create video content to spread on social media and accurate digital marketing channels
When members activate their communication benefits (i.e. privilege offers, e-mail shots, interviews, feedbacks, etc.) follow up directly with the client once introduced by the KAM and member willing to activate the benefit

EVENTS

ANALYTICS & REPORTING

MARKET STUDIES

Conduct market research and analysis to evaluate trends, brand awareness and competition on communication and digital trends and create monthly reports to present
Coordinate and gather data on sales customer behaviour to identify and define audiences.
Coordinate gathering on sales KPIs and digital communications to create reports on campaigns effectiveness.
Develop traffic by optimising all digital channels.

Skills and experience required:

Technical skills: Good understanding of computer software - including CMS, CRM, Adobe Indesign/Photoshop/Illustrator (knowledge of one of the Adobe software is mandatory), Emailing, Office Suite, Google tools.
Understanding of digital marketing channels (SEO, Paid Search, Emailing, social media…)
Social media savvy
Strong attention to details
Fluent in English and French (verbal and writing)
Strong analytical mindset
Soft skills: flexibility, communication, creative thinking, work ethic, team work, positive attitude, organization, time management and initiative, results-driven.
Between 2 to 3 years’ experience (not including internships)

Direct report to Marketing and Communication Director
Full-time position based in Dubai office

Interested candidates, please apply online. Only shortlisted candidates will be notified.

Events